Collaborating with Imagination Shanghai we were tasked with creating exciting content for the Lincoln 'Nautilus' launch at the Shanghai Motor Show.

Evolving the brand to communicate to a younger audience, installation artist Kalman Pool was commissioned to create a bespoke piece for the space called 'Weavvy', based on the interplay between air and water.

We used this as a reference point to create abstract 3D graphics to bring on typography and create a buildup for the event opening.

It was a great brief to bring a physical sculpture to life in 3D and experiment with different ways of making and animating it.

Oz Smith, Creative Director

During the R+D process we played with a few different techniques and lighting setups to project car footage onto wave-like shiny plastic surfaces.

Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - Julien Dupuis / James Worsham

Creative Director - Oz Smith
Motion Design & Animation - Soma Studios
Sculpture - Kalman Pool
EP - Charlotte Parsons